FOR IMMEDIATE RELEASE
ADVANSTAR COMMUNICATIONS PARTNERS WITH OPEN ROAD RADIO TO HOST LIVE RADIO BROADCASTS AT 2009-2010 CYCLE WORLD INTERNATIONAL MOTORCYCLE SHOWS NATIONWIDE TOUR
Irvine, Calif. (December 16, 2009) – Advanstar Communications, a leading worldwide media company, today announced a partnership between the Cycle World International Motorcycle Shows and Open Road Radio that will bring America’s premier motorcycle lifestyle talk show alive during the Cycle World International Motorcycle Shows nationwide tour. Open Road Radio will feature interviews with celebrities, motorcycle manufacturers, introduce new and innovative products and more, live from the show floor on Saturdays, in the Open Road Radio booth.
“The Cycle World International Motorcycle Shows have always been an industry favorite,” said Open Road Radio Host Gina Woods. “We are thrilled to have the opportunity to work with the International Motorcycle Shows at several of the stops this year! Open Road Radio presented by National Cycle looks forward to being up close and in front of our listeners.”
“Our partnership with Open Road Radio gives riders another way to experience our shows,” said Advanstar’s Group Show Director and Director of Business Development Jeff Dentremont. “ Open Road Radio provides a platform for motorcycle enthusiasts to hear about the latest products from every stop on the Cycle World International Motorcycle Shows tour.”
From New York to Seattle, this motorcycle extravaganza is an all access pass to the world of motorcycling with hundreds of the latest street bikes, dirt bikes, cruisers, scooters, ATVs, watercraft and more, as well as vintage bikes, custom choppers, demo rides (in select markets), informative seminars and more. This nationwide tour will also give motorcycle lovers of all ages the opportunity to check out the latest gear and aftermarket accessories, see thrilling entertainment from the Ducati Freestyle Team and enjoy fashion shows, meet and greets with TapouT-sponsored UFC fighters, music and modeling contests in the Bikes & Beats entertainment area.
For the 17th consecutive year, Cycle World, the world’s most popular motorcycle magazine, is the title sponsor for the series. Box office ticket prices range from $15 to $17 for adults and $6 for children ages six to 11. Advanced discounted tickets are available online at an additional savings when you buy a week in advance and include a free BikeBandit.com $15 gift card with purchase (while supplies last). For more information call 800/331-5706 or visit www.motorcycleshows.com.
About Open Road Radio
With over 150 years of combined motorcycle experience Open Road Radio’s Gina Woods, Dozer, Ideal Dave, Jo (-Jo) Giovannoni & Panhead Bobby Grand invite you to ride along as they launch into National Syndication on XM Satellite Radio – Extreme Talk Ch 152 Saturday mornings from 10a-12p CDT (Dec.) and the Power Up Motorsports Channel – www.powerup.com every Thursday from 6p-8p CDT (Sept.) with replay on Friday, Saturday, and Sunday!
About Advanstar
Advanstar Communications Inc. (www.advanstar.com) is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports Industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68 publications and directories, 267 electronic products and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to “Connect Our Customers With Theirs.”
Contact:
DeeDee Taft/Shelbi Okumura
Spin Communications
415/380-8390
deedee@spinpr.com