CORONA, Calif. (Jan. 28) — Lucas Oil founders Forrest and Charlotte Lucas announced Thursday that Lucas Oil Products, Inc., has become the principal stockholder of MavTV, a 24-hour cable and satellite television network.
“With as many different things as we sponsor we thought the timing was right to get more involved with MavTV,” Forrest Lucas said. “It’s really an aggressive and edgy network and one that’s growing at a quick pace so we’re excited to take this next step.”
MavTV already features a significant amount of Lucas Oil Studio productions and the network should continue to be the perfect avenue to showcase the ever-growing catalogue of Lucas Oil-sponsored racing series. Coverage of the Lucas Oil Pro Pulling League, team demolition derby racing, skid plate racing, motorcycle hill climbing, the American Sprint Car Series, indoor dirt karting, and mud bogging already fill the programming schedule with other series set to be added in the near future.
“The ultimate goal is to make MavTV the place for race fans to go to watch the stuff they want to see the most,” Forrest Lucas said. “We’re trying to make it as easy as possible for people to keep up with the various types of racing out there. Motorsports is a lot more than just NASCAR. The grassroots stuff has a huge following but they haven’t always had a home on the big networks. Now they’ll have a dedicated TV network that’s happy to have them and promote them properly around the world.”
Lucas Oil Products, Inc., currently sponsors the Lucas Oil Motocross Championship, Lucas Oil Drag Boat Racing Series Lucas Oil Late Model Dirt Series, Lucas Oil Off-Road Racing Series presented by GEICO Powersports, Lucas Oil Sprint Car Dirt Series presented by K&N Filters, and the Lucas Oil Modified Series presented by Rockstar Energy Drink. Lucas Oil Products, Inc., also is the broadcast presenting sponsor and Official Oil of the GEICO Powersports Endurocross Series.
Launched on Oct. 1, 2004, MavTV is broadcast in High Definition in more than 70 markets across the United States, Canada, the United Kingdom, and Australia. The network appeals to a target audience of men aged 18-54 with unique and opinionated programming that zeroes in on common interests of the viewers, including everything from sports and fitness to money and gadgets.
MavTV currently carries popular series like Speed Freaks, The RAD Girls, AMA Motorcycle Racing, American Tailgater, Bikini AllStars, Ultimate Combat Experience, MavTV Roller Derby, and Lucas Oil Motorsports, just to name a few. For a complete list of MavTV’s programming, visit MavTV.com.
In 2009, the rapidly expanding network completed a far-reaching affiliation agreement with Comcast and also was picked up by the DISH Network. Additionally, MavTV is available to customers of Charter Communications, Cablevision, and Verizon, and deals have been executed with Time Warner and Bright House Networks.
NHRA Top Fuel drivers Morgan Lucas and Shawn Langdon will use their 8,000-horsepower dragsters to promote MavTV in the Full Throttle Drag Racing Series.