Corona, CA (April 13, 2010) – Today, the Lucas Oil Off Road Racing Series is pleased to announce their partnership with KMC Wheels. KMC, an established leader in the wheel industry, is recognized for cutting edge design and a unique marketing style that is “Like No Other.” With a presence that includes significant branding within the Lucas Oil Off Road Racing Series broadcasts in addition to their on-site activities, KMC Wheels will be fully integrated into the short course off road racing series.

“KMC Wheels has utilized off road racing and in particular, short course off road racing as a valuable asset to reach our target market,” said Kevin Fitzgerald, Director of Marketing for Wheel Pros, parent company of KMC Wheels. “The strength of the Lucas Oil Off Road Racing Series and their potent television package will provide us with a fantastic opportunity to reach our audience.”

Lucas Oil Off Road Racing Series Director, Tony Vanillo, expressed his enthusiasm for the new partnership. “KMC Wheels has set the industry standard with their innovative products and marketing philosophy. We are elated to have them on board with us.”

About the Lucas Oil Off Road Racing Series:

The Lucas Oil Off Road Racing Series is the evolution of the long standing support of short course racing by Forrest Lucas and Lucas Oil Products. Steeped in the Midwest tradition of short course off road racing infused with a West Coast influence, Lucas Oil Off Road Racing brings intense four wheel door to door action to challenging, fan friendly tracks. Lucas Oil Off Road Racing Series: This is Short Course. For more information please visit LucasOilOffRoadRacing.com

About KMC Wheels:

Founded in 1982 originally manufacturing steel wheels, KMC rapidly grew with a simple strategy of broadening its product line, increasing its market base, expanding brand awareness through strategic product placement and developing worldwide opportunities with corporate alliances. Today, KMC builds some of the most sought after styles in the wheel industry and have been featured everywhere from TV to major motion picture films. In 2004 KMC introduced its line of off road wheels, the XD Series. The XD Series combines aggressive, edgy styles for the lifted truck/SUV market, and have become the “must have” wheels for all truck/SUV owners. KMC, Like No Other! For more about KMC wheels, please visit kmcwheels.com