General Tire and Lucas Oil Sign-on To Produce
Best in the Desert’s 2011 Five Event TV Coverage
December 13, 2010 – Corona, CA
For nearly two decades, America’s premier open desert racing series, Best In The Desert, owned by Casey Folks, has organized the most grueling and longest off road competitions this side of the US/Mexico border. 
Deemed “The American Off Road Racing Series”, the organization is very popular and widely known for being highly organized, retaining an exceptional safety record, and courses that offer a variety of terrain.
Best In The Desert has strived to deliver the ultimate package of desert racing to motorsport enthusiast. Beginning in 2011, General Tire and Lucas Oil have formed a partnership with Best in the Desert to achieve a new level of exciting television entertainment that will showcase the entire five event series.
“General Tire is excited to have Lucas Oil Studios on board to capture every bone jarring hit and bringing to TV the intense behind the scenes drama within the 2011 Best In The Desert Series,” stated Travis Roffler, Director of Marketing for General Tire. “We have enjoyed a long standing relationship with Lucas Oil and this extension of the Team Lucas partnership will exemplify the outstanding expertise that Lucas Oil Studios brings to motorsports television. I cannot wait to watch this series and I am already looking forward to the Parker 425.”
Airing on Versus and MavTV cable networks, Lucas Oil Studios will capture all the action and drama that desert racing is known for. “This will be the first time ever for the exciting Best In The Desert Series to be offered on TV in HD,” stated Bob Patison, Executive Vice President of Lucas Oil Products. “We have produced shows for desert racing before and are fully aware of what it takes to create a quality entertainment package that tells the story of each event. In addition we are thrilled to announce that Lucas Oil will now be the “Official Oil” of Best In The Desert.”
Directing the complex production is the highly organized Dan Walsh who brings to the table decades of off road desert racing TV experience for top entities such as ESPN, ESPN2, Fox Sports, SpeedWeek and Motorweek. Producing the segments is Dan’s long time counterpart and a very qualified Denis Torres.
Using state-of-the-art equipment, professional on air talent and a full team of gifted studio personnel, Lucas Oil and General Tire will deliver 5 HD shows that exceed the standards of a traditional desert race TV broadcast.
“I can’t tell you how proud and excited I am to have General Tire & Lucas Oil team up with Best In The Desert to capture the most exciting desert racing in North America,” stated Casey Folks. “I consider Lucas Oil Studios the very best in producing high quality made for TV race coverage. Their outstanding production capabilities and the broadcast of our series will showcase the excitement of true desert racing in the United States to millions of fans.”
Casey Folks and his tightly run Best in the Desert organization have already released the 2011 schedule found here: http://www.bitd.com/images/stories/pdfs/2011Schedule.pdf
About Lucas Oil
Headquartered in Corona, Calif., Lucas Oil Products was founded in 1989 by Forrest and Charlotte Lucas. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil has established itself as one of the fastest-growing lubrication product lines in the consumer automotive aftermarket. The Lucas Oil product line features engine oils, greases, gear lubes and problem-solving additives for everyday cars and trucks. In addition, Lucas Oil continues to be directly involved in the American racing industry at all levels through multiple vehicle sponsorships and racing events. More information on Lucas Oil Products can be found by visiting www.LucasOil.com.