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Racer X Motorsports, Inc. Joins Lucas Oil Off Road

March 6th, 2011

RacerX Motosports Logo With the start of the 2011 series fast-approaching, the Lucas Oil Off-Road Racing Series is proud to announce a partnership with Racer X Communications.

Racer X Motorsports, Inc. is a distributor and manufacturer servicing the off-road racing and recreation markets. They distribute radios, intercoms, and communication products; Mil-Spec electrical switches, circuit breakers, and wiring components; Specialized Fueling Systems and Safety Equipment. The company’s customer base is even more diverse than their product selection, as the company services the southwest and midwest of the USA, and they reach South Africa, Australia, New Zealand, Mexico, and Europe as well.

For the 2011 season, Racer X Motorsports will be handling all of the official communications needs at this year’s races, from racer communication to staff communication.

“We are very excited about our enhanced relationship with the Lucas Oil Off Road Racing Series,” says Racer X Motorsports’ owner Michael Cohen. “Racer X Motorsports has supported the Lucas Oil Off Road Racing Series since its inception. We started off supporting the series’ excellent Racer Contingency Program while also racing our own Pro Buggy in the series. Since then, our short-course-racing customer base has blossomed and now to be the official communications provider for the Lucas Oil Off-Road Racing Series is truly an honor.”

“Our plans are to make communications easier and more consistent for everyone involved,” says Lucas Oil Off-Road Series Director Tony Vanillo. “The officials have their hands full running the race and coordinating with television personnel to capture the action and excitement, and there simply is no room for delay or error.”

Allowing Racer X Motorsports to handle communications will help series officials concentrate on the task at hand, which is to run the top short-course off-road racing series in the world.

“Equally important to Racer X Motorsports, Inc. is the communication for the racers, their teams, and their spotters,” added Racer X’s Michael Cohen. “We will be at every Lucas Oil Off Road Race this season with our well-stocked and equipped support trailer. In addition, we will be putting on Radio and Spotter seminars for veterans and rookies alike. Seminar topics will include radio etiquette, effective radio communication, installation and maintenance tips, and even in-field troubleshooting in the event of a malfunction.”

Adding Racer X Motorsports’ equipment and expertise is the latest example of the Lucas Oil Off-Road Racing Series push to maximize exposure to the action, drama, and fun of modern-day short-course racing.

About the Lucas Oil Off Road Racing Series:The Lucas Oil Off Road Racing Series is the evolution of the long standing support of short course racing by Forrest Lucas and Lucas Oil Products. Steeped in the Midwest tradition of short course off road racing infused with a West Coast influence, Lucas Oil Off Road Racing brings intense four wheel door to door action to challenging, fan friendly tracks. Lucas Oil Off Road Racing Series: This is Short Course. For more information please visit www.LucasOilOffRoad.com

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